Instant MBA The Manifesto gives you an overview of the definitive and essential knowledge, skills and most importantly thinking which is essential for creating and/or building and/or re-inventing a viable and profitable business. Because a harsh reality is that of the many topics studied on a ‘full’ MBA most will simply not be under our influence unless we ‘run’ Google, ‘run’ the BBC or ‘run’ the health service. But everything covered in the instant MBA you can use immediately in your business, career, your team, your division and/or your new start-up. We all run a business, now. And if we don’t we are vulnerable. 

The Manifesto reflects a greater emphasis on the ‘soft’ stuff.Why? Because they are the new differentiators. They can’t be replaced by a chip. In the New World of Work soft is hard. 

Based on Instant MBA, the acclaimed book by Nicholas Bate.